Clarify the decision.
We surface the right questions, align stakeholders, and define the outcomes that drive value.
See the work
VERTIGO GROUPBUSINESS TECHNOLOGY STRATEGYStart a conversationStrategy · Technology · Execution
From complexity
to control.
We align strategy, technology, and execution to build businesses that perform.
Explore our approachRisk status02
StrategicLow
OperationalLow
TechnologyMedium
ComplianceLow
Key initiatives03
InitiativeOwnerProgress
Operating model realignmentCOO68%
Data & analytics platformCIO54%
Customer experience modernizationCCO41%
Performance04
Revenue growth+6.2%
EBIT margin+180 bps
Customer NPS+12 pts
Independent perspectiveBusiness fluentExecution capable
1998Founded in Portland
Two coastsPortland · Santa Barbara
Cross-industrySmall business to global enterprise
IndependentAdvice without vendor incentives
A connected approach
The problem is rarely one thing.
Vertigo Group helps management make consequential decisions across strategy, operations, technology, and organization. We work across the business so improvements hold together in the real world.
Design the system.
We architect operating models, processes, and technology platforms that fit your strategy.
See the workDeliver the change.
We lead execution with discipline and transparency to achieve sustained performance.
See the workAreas of practice
Depth where business
and technology meet.
Our work ranges from a focused assessment to enterprise transformation. Every engagement is tailored; there are no prepackaged answers.
01
Technology strategy
Turn business priorities into a practical technology agenda.
- Current-state assessment
- Investment roadmap
- IT governance and operating model
- Portfolio prioritization
02
Digital transformation
Modernize the business without losing sight of the people who run it.
- Transformation strategy
- Enterprise architecture
- Application modernization
- Change leadership
03
Cybersecurity & risk
Translate technical exposure into informed business decisions.
- Risk and vulnerability assessment
- Resilience planning
- Security roadmap
- Policy and governance
04
Infrastructure & operations
Build reliable, scalable foundations for how the organization works.
- Infrastructure optimization
- Service delivery design
- Cloud and virtualization strategy
- Vendor and sourcing review
05
Data & insights
Convert fragmented information into trusted decision support.
- Data strategy
- Analytics operating model
- Performance measurement
- Decision dashboards
06
Process & change
Simplify work, remove friction, and make improvement sustainable.
- Business process optimization
- Workflow redesign
- Organization design
- Adoption and capability building
Sector experience
Different industries.
The same hard questions.
Vertigo has worked across regulated, asset-intensive, service, and technology environments. That breadth helps us recognize patterns without forcing one industry’s answer onto another.
Aviation & aerospace
Customer experience, operational reliability, systems integration, and technology-enabled growth.
Education
Administrative systems, digital delivery, stakeholder alignment, and institutional modernization.
Healthcare
Secure information, regulated operations, workflow improvement, and complex system environments.
Manufacturing
Infrastructure resilience, process visibility, technology portfolios, and operational efficiency.
Technology
Go-to-market clarity, product and platform strategy, enterprise operations, and scalable governance.
Real estate & business services
Practical systems, distributed operations, workflow design, and cost-conscious modernization.
Selected client history
Trusted across
industries.
Over the years, Vertigo Group has advised and supported organizations ranging from local businesses to major transportation, manufacturing, education, healthcare, and technology enterprises.
Alaska Airlines
Daimler Trucks North America
Embry-Riddle Aeronautical University
The Cadmus Group
TOK America
ERA Aviation
Keller Williams
Rogue Brewery
Majoris Health Systems
Factory Direct Homes
Tech Heads
Joy for Life
Selected current and historical client relationships.
The firm
Independent insight since 1998.
Vertigo Group began as a college start-up in Portland and grew through work with individuals, small businesses, and global enterprises. Today, the firm remains deliberately focused: senior judgment, direct access, and solutions shaped around the client rather than a consulting template.
Our history spans IT infrastructure, systems architecture, business transformation, aviation, education, healthcare, manufacturing, real estate, and creative problem-solving. That range is not a collection of disconnected specialties. It is the foundation for seeing the whole system.
Community leadership
Joy for Life.
Joy for Life is both a meaningful part of Ryan Hopman’s community leadership and a substantial Vertigo Group client relationship. Vertigo has provided significant strategic, technology, operational, and organizational support to advance the nonprofit’s work.
Visit Joy for Life ↗What sets us apart
Clear thinking.
No conflicting interests.
Independent
Our recommendations are not tied to selling a product, platform, or downstream solution. The client’s interest comes first.
Direct
We replace jargon, inflated process, and canned answers with clear analysis and recommendations people can use.
Evidence-led
We define the right questions, examine the operating facts, and make tradeoffs visible before committing resources.
Built to work
We connect strategy to implementation and stay close enough to execution to know whether the answer holds up.
How we work
Senior attention.
Practical outcomes.
01
Start with the business.
Technology is a means, not the answer. We anchor every engagement in business value and operating reality.
02
Work alongside your team.
We bring independent judgment without creating dependency, building capability as we deliver.
03
Stay through execution.
Recommendations matter only when they work. We remain accountable from decision through measurable result.
04
Keep it understandable.
Clear proposals, visible tradeoffs, and direct communication replace jargon and unnecessary complexity.
Ways to engage
Scope matched to the problem.
Work may be structured as a focused assessment, defined project, ongoing advisory relationship, or practical IT support. New clients begin with a complimentary 15-minute consultation.
Flat-fee work is available depending on scope. Consulting retainers are paid in advance; support-engineer engagements are handled separately.